Online tax guide marketing tips

To help you get more marketing impact from WebTaxGuide, PDI Global’s online client tax guide, we’re pleased to present a series of monthly tips for ways to:

• Increase awareness of your online tax guide,
• Encourage visits to your website to view the guide, and
• Make it easy for visitors to find and use the guide when they come to your site.

We hope you’ll find the tips presented below helpful for maximizing the effectiveness of your online tax guide. Please contact us for more suggestions about ways to use WebTaxGuide as a marketing and client communication tool — and turn more of your firm’s potential into profit.

How to give your online tax guide more marketing punch

• WebTaxGuide Tip #1: Highlighting the link on your home page
• WebTaxGuide Tip #2: Posting the link elsewhere on your website
• WebTaxGuide Tip #3: Leveraging other communications
• WebTaxGuide Tip #4: Using e-mail to push out your tax guide
• WebTaxGuide Tip #5: E-mailing targeted excerpts of your tax guide
• WebTaxGuide Tip #6: Leveraging social media
• WebTaxGuide Tip #7: Leveraging conversations
• WebTaxGuide Tip #8: Running a tax quiz on your website
• WebTaxGuide Tip #9: Showing WebTaxGuide in your exhibit booth
• WebTaxGuide Tip #10: Using banner ads to draw visitors to your site